Back to Basics – Part 4 // Sales Conversion: Not your typical “5 steps to more sales” post.

For the last handful of months we’ve been discussing marketing as a function of the conventional “sales process” – starting with lead generation, lead capture and lead nurturing. As per the steps in Read More …

Back to Basics 3b: How to Capture and Engage Your Prospects

In this post I share 5 steps – with examples – of how to start and improve your lead capturing systems, 6 types of lead nurturing activities that small businesses and entrepreneurs can use to build customer relationships and ways to use photography to enhance your lead nurturing activities. Read More …

Back to Basics: 2b – Are Your Photos Helping or Hurting Your Lead Generation?

Last month we got deep into the concept of lead generation and how it relates to marketing and sales. (If you missed it, you can check out the post here.) At the end Read More …