Back to Basics – Part 2a: Marketing’s Nuanced Roles in the “Sales Process” – Lead Generation

The Conundrum Are you in business? If so, have you ever experienced the following conundrum? Your main piece of equipment is on its way out, on the verge of dying; for good, this time, Read More …

Authenticity in Marketing: Capitalizing on Your Personal Story

A few weeks ago, I was having a conversation with a woman (read: seasoned children’s performer and newly published author) about ways she could market her business and new book, as well as alternative Read More …

The New Rules of “Success” aka 1 Reason Why It’s Essential to Have a Professional Portrait.

As part of my never-ending quest for knowledge, growth and understanding success, I recently read the book The Go-Giver by Bob Burg and John David Mann which I heard about from one of Read More …

Network Marketers: How To Be Taken More Seriously And Grow Sales and Your Team

Whether you’re new to direct sales or not, you may have noticed that there can be a stigma around it. You may have experienced people giving you the cold shoulder, second guessing you, Read More …