Back to Basics 3b: How to Capture and Engage Your Prospects

In this post I share 5 steps – with examples – of how to start and improve your lead capturing systems, 6 types of lead nurturing activities that small businesses and entrepreneurs can use to build customer relationships and ways to use photography to enhance your lead nurturing activities. Read More …

Authenticity in Marketing: Capitalizing on Your Personal Story

A few weeks ago, I¬†was having a conversation with a woman (read: seasoned children’s performer and newly published author) about ways she could market her business and new book, as well as alternative Read More …