Back to Basics – Part 2a: Marketing’s Nuanced Roles in the “Sales Process” – Lead Generation

The Conundrum Are you in business? If so, have you ever experienced the following conundrum? Your main piece of equipment is on its way out, on the verge of dying; for good, this time, Read More …

Authenticity in Marketing: Capitalizing on Your Personal Story

A few weeks ago, I was having a conversation with a woman (read: seasoned children’s performer and newly published author) about ways she could market her business and new book, as well as alternative Read More …