Back to Basics – Part 4 // Sales Conversion: Not your typical “5 steps to more sales” post.

For the last handful of months we’ve been discussing marketing as a function of the conventional “sales process” – starting with lead generation, lead capture and lead nurturing. As per the steps in Read More …

Back to Basics 3b: How to Capture and Engage Your Prospects

In this post I share 5 steps – with examples – of how to start and improve your lead capturing systems, 6 types of lead nurturing activities that small businesses and entrepreneurs can use to build customer relationships and ways to use photography to enhance your lead nurturing activities. Read More …

Authenticity in Marketing: Capitalizing on Your Personal Story

A few weeks ago, I was having a conversation with a woman (read: seasoned children’s performer and newly published author) about ways she could market her business and new book, as well as alternative Read More …