Back to Basics 3b: How to Capture and Engage Your Prospects

In this post I share 5 steps – with examples – of how to start and improve your lead capturing systems, 6 types of lead nurturing activities that small businesses and entrepreneurs can use to build customer relationships and ways to use photography to enhance your lead nurturing activities. Read More …

Back to Basics – Part 2a: Marketing’s Nuanced Roles in the “Sales Process” – Lead Generation

The Conundrum Are you in business? If so, have you ever experienced the following conundrum? Your main piece of equipment is on its way out, on the verge of dying; for good, this time, Read More …