Back to Basics – Part 4 // Sales Conversion: Not your typical “5 steps to more sales” post.

For the last handful of months we’ve been discussing marketing as a function of the conventional “sales process” – starting with lead generation, lead capture and lead nurturing. As per the steps in Read More …

Back to Basics: 2b – Are Your Photos Helping or Hurting Your Lead Generation?

Last month we got deep into the concept of lead generation and how it relates to marketing and sales. (If you missed it, you can check out the post here.) At the end Read More …

Authenticity in Marketing: Capitalizing on Your Personal Story

A few weeks ago, I was having a conversation with a woman (read: seasoned children’s performer and newly published author) about ways she could market her business and new book, as well as alternative Read More …